Surmaye weaves soulful Indian craftsmanship with contemporary design, drawing its essence from “surma” — a symbol of depth, purpose, and refined expression.
We offer handcrafted pieces that tell a story of care and enduring beauty, inviting you to embrace nature’s rhythm, and to take A Conscious Pause…
The Soul Of Surmaye
The Glow of Craft
Every Surmaye creation begins with a quiet devotion to detail. We believe true beauty radiates gently — through stories that craftsmanship whispers, through textiles that inspire form, and through processes nurtured with care and intention. From the first sketch to the final stitch, each piece carries a glow born of patience and soulful artistry.
Nature at the Heart
Nature is both our muse and our conscience. Its colors, rhythms, and quiet imperfections shape our designs, while its cycles remind us to create with care. By working with natural materials, mindful practices, and artisan communities, we craft pieces that feel alive — an invitation to return to the earth’s embrace.
The Gentle Balance
Balance is at the heart of our design. Between tradition and modernity, form and function, minimalism and eloquence — every element holds purpose. The result is timeless, versatile creations that flow with you through life’s many moments – carrying a quiet, enduring beauty.
Swati Singhal is the creative soul of Surmaye. With a foundation in fashion design from NIFD, she honed her craft at leading export houses, collaborating with global brands such as Anthropologie, Oilily, and Urban Outfitters. Her deep love for handwoven textiles and keen eye for detail inspired the birth of Surmaye in 2022.
Prashant Singhal is the analytical mind behind Surmaye. An alumnus of IIT Kanpur and IIM Bangalore, he brings nearly two decades of corporate leadership in strategy and growth at reputed organizations like Pidilite and Monitor Deloitte. He blends sharp business acumen with a passion for building enduring value.
Together, this husband–wife duo, supported by a dynamic team, envision Surmaye as a global brand — one that celebrates the harmony of Indian craftsmanship and modern sensibilities, while inspiring people to embrace “A Conscious Pause.”